Recognised as a key player in the health care industry in Malaysia, Cambert has chosen Danisco as the ideal partner for their new product innovation.

Launched in April 2010, Kordel’s Protect is a new children’s supplement aimed at helping to maintain a healthy immune system, especially during the cold and flu season.

In announcing the Cambert – Danisco partnership, Mr. SL Ho, General Manager of Cambert (M) Sdn. Bhd. said “As a reputable and forward looking company, Cambert is very selective over our partners. Danisco distinguishes itself as a world leader in probiotic research, being equally committed to both health and science. Kordel’s Protect is the first product from our cooperation with Danisco, specially formulated to meet the needs of mothers with young children. We will work closely with Danisco to develop more clinically proven probiotic products in the coming months.”

“Danisco is really delighted at this new partnership with Cambert. It is the result of a good collaboration between two companies who are really involved in kids’ health,” said Ulrich Irgens, Business Development Manager for Supplements in Pharma & Nutrition, Danisco.

“The launch of Kordel’s Protect is the first one in a range of innovative probiotic introductions to the Malaysian market over the coming 18-months in partnership with Cambert,” added Irgens.

HOWARU^® Protect – clinically proven
HOWARU^® Protect, a probiotic formulation from Danisco, provides a safe and effective means to enhance the body’s natural defences and has been clinically shown to reduce the incidence and severity of cold and flu symptoms in children.

In a study published in July 2009 by the American Academy of Pediatrics and sponsored by Danisco, the benefits of HOWARU^® Protect probiotic combination of Lactobacillus acidophilus NCFM^® and Bifidobacterium lactis Bi-07 has been clinically shown to maintain immune health in children*.

About Cambert
Cambert (M) Sdn Bhd was set up in 1985 focusing on the marketing of health and personal care products. Cambert (M) Sdn Bhd was the first company to concentrate on the fledgling health food market and this has led to the growth and expansion of the company to its present status. Today, Kordel’s remains one of the mainstay brands not only in Malaysia but also in New Zealand, Australia, Singapore, Thailand and soon Indonesia and the Philippines. For more information, visit www.kordels.com.my.

*“Probiotic Effects on Cold and Influenza-Like Symptom Incidence and Duration in Children,” Gregory J. Leyer, Shuguang Li, Mohamed E. Mubasher, Cheryl Reifer and Arthur C. Ouwehand - Pediatrics 2009;124;e172-e179; originally published online Jul 27, 2009.